![]() His team first began to notice something strange back in January, when they started seeing videos on WhatsApp and other social media that portrayed an apocalyptic vision of the future if opposition leader Raila Odinga got elected. Muhammad Nyamwanda, director of digital media for the NASA coalition, pointed to a glut of viral attack videos that seemed to pollute Facebook overnight, spreading fear of violence, destitution and tribal tensions in the lead-up to the vote. Kenya’s leading opposition coalition isn’t so sure that’s true. We did not promote any fabricated news stories or any negative content,” the spokesperson added. “To the contrary, our marketing was based on positive and inclusive core campaign messages. embassy in Nairobi unveiled a new strategy to contain the country’s exploding fake news crisis, ironically ensnaring President Kenyatta in a worldwide election meddling conspiracy, which features - you guessed it - fake news.Ī spokesperson for Cambridge Analytica acknowledged the firm had played a role in the election but rejected “allegations made in media reports that it conducted a negative media campaign in the recent Kenyan election or that it was in any way responsible for aggravating ethnic tensions relating to that election.” So just about every element of his campaign.” “Then we’d write all the speeches and we’d stage the whole thing. Specifically, the firm’s managing director of politics, Mark Turnbull, was filmed claiming his team ran incumbent President Uhuru Kenyatta’s campaign: “We have rebranded the entire party twice, written their manifesto, done two rounds of 50,000 surveys,” Turnbull said in the undercover video. ![]() Lawyers for the opposition NASA party are currently weighing possible legal action against the British data firm.
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